About Us
Capital Trading Co., Ltd.
Introduction
Capital Trading Co., Ltd. is the marketing and distribution arm of the STC Group, a leading agricultural export conglomerate from Thailand. We specialize in sourcing, developing, and delivering premium food and organic products to both domestic and international markets
Our Core Product Categories & R&D Capabilities
Our operations focus on two core product categories: Snacks & Confectionery and Rice & Organic Products. Leveraging the STC Group’s extensive production network and high-quality manufacturing facilities, our dedicated Research and Development (R&D) team continuously innovates and customizes products to meet the evolving demands of local and international markets.
Thailand’s Pioneer in Seaweed Snack Innovation
Since 1994, Capital Trading Co., Ltd. has been recognized as Thailand’s first company to develop and commercialize seaweed snacks, launching the category under our flagship brand Seleco. This early innovation played a key role in popularizing seaweed snacks nationwide and enabled our expansion into Asia, Europe, and the Americas. Today, we maintain a strong global presence through our proprietary brands Seleco and IUMI, alongside specialized OEM manufacturing services for international partners.
Product Innovation & Proprietary Technologies
Innovation lies at the heart of our product development. We design seaweed snacks that deliver exceptional flavor without the use of MSG, aligning taste with modern health expectations. Our production process utilizes advanced baking and grilling techniques instead of conventional deep frying. In addition, we pioneered the use of unique seaweed toppings through proprietary processes, for which we hold exclusive patents, setting our products apart in both taste and texture.
Health-Focused Processing & Low-Oil Technology
Within our fried snack portfolio, Capital Trading leads the market through specialized low-oil frying technology engineered to significantly reduce oil absorption and residue. This advanced process enables our fried seaweed products to contain over 20% less oil than the market average, providing a healthier snack option while preserving the crisp texture and rich flavor consumers expect.
Our Vision
To become a leading food business creator that enhances the quality of life for new-generation consumers worldwide.
Our Mission
To continuously innovate and develop food products that meet the evolving needs of modern consumers.
To build efficient and integrated systems across production, logistics, and marketing, ensuring consistent quality and customer satisfaction.
To empower and develop our people, fostering creativity, collaboration, and a positive workplace culture.
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