About Us.
Capital Trading Co., Ltd.
Our Heritage and Mission
Established in 1993, Capital Trading Co., Ltd. serves as the primary marketing and distribution arm of the STC Group, one of Thailand’s leading agricultural and industrial exporters. With a steadfast commitment to excellence, we specialize in sourcing and delivering premium consumer goods that meet the highest international standards.
Product Specialization and Development
Our operations focus on two core product categories: Snacks & Confectionery and Rice & Organic Products. By leveraging the STC Group’s extensive resources and high-quality production sites, our robust Research and Development (R&D) team continuously innovates and tailors our offerings to serve the evolving needs of both domestic and global markets.
Pioneering the Seaweed Industry
Since 1994, we have been a pioneer in the Thai market, being the first to develop and introduce seaweed snacks under the brand "Seleco." Our success has driven the popularity of seaweed snacks throughout Thailand and facilitated our expansion into Asia, Europe, and the Americas. Today, we represent a strong market presence through our proprietary brands, Seleco and IUMI, as well as through specialized OEM services.
Innovation and Patented Technology
We prioritize both flavor and consumer health. Our seaweed products are crafted to deliver exceptional taste without the use of MSG. We utilize advanced baking and grilling techniques instead of traditional frying. Furthermore, we are the first in the industry to introduce unique toppings through a proprietary process, a distinction for which we hold exclusive patents.
Commitment to Healthier Alternatives
In our fried snack category, Capital Trading leads the industry with specialized frying technology designed to minimize oil absorption and residue. This unique technique allows our fried seaweed products to contain over 20% less oil than the market average, offering a healthier choice for consumers without compromising on quality or taste.
Vision
To be food business creator for new generation people’s quality
Mission
To invent and develop the new product innovation continuously to meet consumer’s requirement
To create and develop the efficiency system of production, logistic and marketing for meeting the customer satisfaction.
To develop the company staff potential to work with creativity and be happy
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